Smart Advance SEO course

Search Engine Optimization is the process of optimizing the content, technical set-up of a website so that it may rank higher in search engine result pages for a specific set of keyword terms, this increases the amount of free traffic the website receives. SEO benefits websites, blogs, and infographics. Eventually the aim is to attract visitors to a website when they search for services and products related to the website.

Curriculum Name: Smart Advanced SEO Course

Length: 45 Days + 3 Months Industry Training

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Why SEO is necessary for online business growth?

  1. VISIBILITY: The higher your website is ranked on Google the greater the flow of traffic. According to statistics, only 6% of users click on the second page of the search engine.
  2. COST: With SEO there is no charges involved when a user clicks onto your website on the other hand every time a user clicks on a paid site the owner is charged. It is the number 1 source of leads, from the 2011 state of digital marketing report show that SEO provides more leads from both business to consumer and business-to-business marketers than both PPC and social media marketing. Higher relevance and credibility, online users believe that organic results are more relevant than PPC’s.
  3. HIGHER R.O.I: Trends show that more sales results from organic listings as opposed to paid sites with only one in ten businesses achieving better return on investment from a paid site as opposed to an organic listing in long term.
  4. USER-FRIENDLY: SEO can lead to better usability, browser compatibility and accessibility which overall leads to greater brand awareness and high conversion rates.
  5. Profitable: Current SEO is considered one of the most profitable forms of marketing better odds, an effective SEO campaign vastly improves the odds of the user finding your website online.

Smart Digital Marketing Course covers:

  1. SEO Basics
  2. Keyword Search
  3. On-page Techniques
  4. Web Analytics
  5. Schema
  6. Link Building
  7. Webmasters
  8. Page Ranking

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